Display & Remarketing Advertising Campaigns
Remarketing ads are a way of getting back in touch with previous visitors to your website. This is done by placing a cookie on your site, which then allows us to identify this user as someone who has already been on your website.
Remarketing ads can also be a form of PPC (pay per click) advertising, which means that you will also only be charged if this visitor returns to your website again. Your previous website visitor audiences can be targeted when they are conducting searches again or on the Display network, allowing you to remind them of your offers or to promote something new to them